Head of online marketing (Classified advertising) in Allegro Group
Allegro Group is an international ecommerce company with a leading market position in Ukraine, Poland and many other countries of Eastern and Central Europe. In Ukraine Allegro Group is represented by such well known websites as Aukro.ua, Emarket.ua, Slando.ua, Prom.ua and others.
Allegro Group is now opening this Kiev based position for a Head of online marketing for its Russian-speaking markets (Russia, Ukraine, Kazakhstan and Belarus) who’s key responsibilities will include:
— taking full responsibility for all online marketing activities of the company in the Russian-speaking countries;
— creating an online marketing department from scratch, recruiting and managing a motivated team of top online marketing professionals (SEO, SEM, SMM etc);
— developing quality traffic acquisition strategies and executing them via effective team management;
— increasing brand awareness via online marketing;
— setting up analytical processes to ensure measured and conscious decision making;
— managing external agencies providing marketing services.
— pro-active and self-driven;
— entrepreneurial and motivated with a challenge;
— good people skills.
— 5+ years online marketing experience;
— 2+ years managerial experience;
— very good knowledge of Russian and Ukrainian Internet;
— excellent understanding of online marketing and traffic acquisition strategies as well as online branding
— understanding of classifieds business model;
— experience in marketing User Generated Content driven projects is a plus;
— fluent English;
— experience of working in a international company or abroad is a plus.
This role requires a significant amount of travel to the United Kingdom, Poland and Russia as well as within Ukraine.