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SEM/PPC Manager in TA Venture (Bravoavia)

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TA Venture is inviting a SEM/PPC Manager to join our team in Bravoavia project. We are looking for an experienced data-driven PPC specialist who can create brand new high performing campaigns. We only hire top talent, so those who pass our interview process will find themselves a part of one of the brightest and most innovative teams in Ukraine.

Bravoavia is part of the Bravofly Group. The Bravofly Group’s most successful project is the search engine for low cost flights, the only site in Europe that allows people to search for, compare and book all the low cost companies in the world together with the various airlines. And in a way that is very simple and transparent for the end user. Our other services include hotels booking and car rentals. Bravoavia website is available at www.bravoavia.ru

Responsible to: Chief Marketing Officer
Salary: Dependent on experience
Location: Kyiv/Milano (Italy)/Chiasso (Switzerland)

The SEM/PPC Manager will be responsible for planning, optimizing, implementing, and analyzing search engine marketing (SEM) activities. The ideal candidate must possess a keen understanding of online retail and services sale business with a strong background in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, and analytics.

Main duties:
Develop a scalable PPC strategy
Design and deploy high-performing paid search campaigns in Google and Yandex (in Russian and Ukrainian markets)
Grow and manage an annual PPC budget of several hundred thousand dollars
Manage tracking, analysis and insight
Daily, weekly and monthly reporting
Daily optimization of accounts for continual improvement
Ensure campaigns are achieving our business goals
A/B test and optimize to maximize conversion/ROI
Work with our content and design teams to create high quality landing pages

Skills, knowledge and experience required:
1+ year minimum PPC experience (agency side or Internet retail with $10K+ monthly budget)
Mastery understanding of Google and Yandex paid search platforms (especially Yandex in Russian market)
Strong background in PPC campaign architecture and optimization
Strong background writing effective PPC ads, excellent copy writing and editorial skills
Excellent Google Analytics package knowledge
Advanced Excel user
High intermediate English
Strong analytical skills with ability to drive meaningful actions from large data sets
Experience with automated bid management solutions will be a strong plus
Google AdWords and/or Google Analytics Certification will be a strong plus
Biddable media experience will be a plus
Display campaign experience will be a plus
Comfortable working in a fast-paced, dynamic environment
Self-motivated and detail-oriented
Interesting and interested in SEM and the web in general
Team player

We offer:
Competitive salary
Initial (3-6 month) training and joint work at Bravofly head office in Milano
(Italy)
Supportive and warm environment
Collaboration with professionals from whom you can learn a lot
Challenge to market to the top the best tourist industry project in CIS region
Office in the city center with a kitchen and a lounge room

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