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Digital Media Buyer / Planner at TA Venture

599

TA Venture is inviting Digital Media Buyer/Planner to join our growing team in e-commerce project. We are looking for an online media buyer and trafficker to help us start from scratch and grow our banner/display campaigns quickly and profitably. This is performance marketing; and every dollar we spend should generate solid yield in revenues. You will be responsible for planning, buying, implementing, analyzing and optimizing our display and other online media programs.

Responsible to: Chief Marketing Officer

Salary: Dependent on experience

Location: Kyiv

Main duties:
? Identify online media buying opportunities and negotiate tests to determine profitability of online campaigns;
? Negotiate, develop, monitor and manage delivery of booked campaigns on CPA, CPC and CPM models;
? Manage vendor relationships;
? Start from scratch, grow and optimize our online media portfolio through testing (A/B and multivariate) and analysis of banners, ad copies, landing pages, placements, targeting, etc. on the basis of CPA and ROI;
? Manage each channel P/L by tracking, reporting, and analyzing all display initiatives and campaigns;
? Forecast and budget display programs;
? Ensure campaigns are achieving our business goals;
? Report on key performance indicators and opportunities for improvement on a regular basis;
? Execute day-to-day tactics that maximize revenue, site traffic, conversion and margins;
? Work with our design and content teams to create high quality banners, ad copies and landing pages;
? Drive continued innovation and best practice implementation, regularly sharing your knowledge with the marketing team and top executives;
? Help integrate best display practices into other marketing channels such as SEM, Affiliate Marketing, Email Marketing and Social Media.

Skills, knowledge and experience required:

? 2+ years of buying and managing experience in large-scale display advertising (agency side or Internet retail);
? Excellent negotiating skills;
? Strong partnership development and relationship-building skills;
? Established contacts with big publishers will be a strong plus;
? A record of successful creation and execution of display advertising campaigns;
? Experience developing marketing tests and analyzing the results of these tests;
? Good copy writing skills;
? Google Analytics package knowledge;
? Advanced Excel user;
? High intermediate English;
? Experience with retargeting will be a strong plus;
? Experience with ad serving technologies like DoubleClick/OpenX will be a strong plus;
? Knowledge about and experience with RTB technology will be a strong plus;
? Comfortable working in a fast-paced, dynamic environment;
? Self-motivated and detail-oriented;
? Interesting and interested in the web;
? Team player;
? Enthusiastic attitude and fun.

We offer:
? Competitive salary;
? Supportive and warm environment;
? Collaboration with professionals from whom you can learn a lot;
? Challenge to create the biggest e-commerce project in CIS region;
? Office in the city center with a kitchen;
? Resume in English should be sent to v.ukhno@taventure.com with subject “Digital Media Buyer/Planner”.

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