Ukrainian creatives are first from Ukraine to get Young Lions award at Cannes Lions festival
Art director of the Banda agency Ilya Anufriienko and Kateryna Anufriienko received the Young Lions silver award at the Cannes Lions festival, AIN.UA learned from own sources.
Young Lions is an award for creatives under 30. The award is given in a few categories: design, digital, print, media, PR. Ilya Anufriienko and Kateryna Anufriienko received the award in “Print” category.
Their project is based on the brief by UNICEF and WWF. The task was to encourage parents to give children “adopted animals” for Christmas. Here’s what the creatives came up with:
My feelings? I cannot believe it because no one from Ukraine has ever received the Young Lions award. When they named the bronze, we thought that we lost. But then they gave us silver, and it was unexpected.