Russian Playrix acquires Ukrainian Zagrava Games for an estimated $1M
Russian mobile games publisher Playrix acquired the Ukrainian studio Zagrava Games, reads the company’s press release.
Zagrava Games has been operating in Rivne since 2010. The company employs 60 people. The developed titles include The Hunt for Red Panda, Greedy Bunnies, and Misssion: Impassable, Chasing Chaster (was not released).
The main model is outsourcing, the commissioning of projects developed to order or in cooperation with major publishers such as Playrix, MadData, Renatus, and Nord Current.
Zagrava Games in Rivne will serve as a platform for Playrix office employing 120+ people, and the team of the acquired company will move in there.
The amount of the deal has not been disclosed. According to AIN.UA estimates, the amount of the deal is about $1 million.
Playrix is a Russian company founded by the Bukhman brothers in 2004. Its projects include Township, Fishdom, Gardenscapes, Homescapes, and Wildscapes. The daily audience is more than 30 million users.
Playrix employs more than 1,400 people in total. The company has 16 offices, including in Kyiv and Kharkiv.