The most expensive Ukrainian brands: Grammarly and Petcube are included in the rating
NV magazine together with MPP Consulting released an updated rating of hundreds of the most expensive Ukrainian brands. The list was published by NV Business Magazine.
The rating takes into account not the capitalization of the company, but the value of the brand. It is estimated based on the financial results of brand owners, as well as other factors: geography, technological component, investment attractiveness of the industry, and so on.
Over the past year, the first hundred Ukrainian brands added 4.7% of the price, now it is estimated at $6.2 billion. The top three have not changed: Morshynska ($550 million), Nova Poshta ($310 million), and Rozetka ($302 million). Below is the top ten of the rating, the full list is available here.
This year, Grammarly and Petcube technology companies were included in this year’s ranking for the first time. The brand of the software developer for proofreading English was estimated at $150 million (12th), and the manufacturer of devices for pets was estimated at $25 million (52nd).
The list also includes telecom operators Kyivstar ( $141 million, 13th) and lifecell ( $100 million, 19th), but Volia dropped out. In addition, there are brands from the e-commerce industry: Citrus ( $65 million, 29th), Foxtrot ( $48 million, 36th), Allo ( $41 million, 38th), Comfy ( $22 million, 55th), and Prom.ua ( $14 million, 69th).