SEM/PPC Manager at Bravoavia


The SEM/PPC Manager will be responsible for planning, optimizing, implementing, and analyzing search engine marketing (SEM) activities. The ideal candidate must possess a keen understanding of online retail and services sale business with a strong background in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, and analytics.

Main duties:

— Develop a scalable PPC strategy
— Design and deploy high-performing paid search campaigns in Google and Yandex (in Russian and Ukrainian markets)
— Grow and manage an annual PPC budget of several hundred thousand dollars
— Manage tracking, analysis and insight
— Daily, weekly and monthly reporting
— Daily optimization of accounts for continual improvement
— Ensure campaigns are achieving our business goals
— A/B test and optimize to maximize conversion/ROI
— Work with our content and design teams to create high quality landing pages

Skills, knowledge and experience required:

— 1+ year minimum PPC experience (agency side or Internet retail with $10K+ monthly budget)
— Mastery understanding of Google and Yandex paid search platforms (especially Yandex in Russian market)
— Strong background in PPC campaign architecture and optimization
— Strong background writing effective PPC ads, excellent copy writing and editorial skills
— Excellent Google Analytics package knowledge
— Advanced Excel user
— High intermediate English
— Strong analytical skills with ability to drive meaningful actions from large data sets
— Experience with automated bid management solutions will be a strong plus
— Google AdWords and/or Google Analytics Certification will be a strong plus
— Biddable media experience will be a plus
— Display campaign experience will be a plus
— Comfortable working in a fast-paced, dynamic environment
— Self-motivated and detail-oriented
— Interesting and interested in SEM and the web in general
— Team player

We offer:
— Competitive salary
— Initial (3-6 month) training and joint work at Bravofly head office in Milano (Italy)
— Supportive and warm environment
— Collaboration with professionals from whom you can learn a lot
— Challenge to market to the top the best tourist industry project in CIS region
— Office in the city center

Resume in English should be sent to Olga at [email protected] with subject “SEM/PPC Manager”

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